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Marketing - The Retro Revolution
- Binding:
- Hardback
- Pages:
- 272
- Published:
- June 6, 2001
- Dimensions:
- 238x161x21 mm.
- Weight:
- 552 g.
Delivery:
2-4 weeks
Expected delivery: December 18, 2024
Description of Marketing - The Retro Revolution
Retro-marketing is all around us, whether it be retro-products like the neo-Beetle, retro-scapes, such as Niketown, or retro-advertising campaigns, which make the most of the advertiser's glorious heritage. This title demonstrates that retro-orientation is a harbinger of change and a revolution in marketing thinking.
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