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Marketing Tourism and Hospitality

- Concepts and Cases

About Marketing Tourism and Hospitality

Taking a comprehensive approach, the book covers the whole spectrum of tourism and hospitality marketing including destination marketing, marketing research, consumer behaviour, and digital and social media marketing.

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  • Language:
  • English
  • ISBN:
  • 9783030641108
  • Binding:
  • Paperback
  • Pages:
  • 500
  • Published:
  • May 8, 2021
  • Edition:
  • 12021
  • Dimensions:
  • 252x176x46 mm.
  • Weight:
  • 976 g.
  In stock
Delivery: 3-5 business days
Expected delivery: December 29, 2024

Description of Marketing Tourism and Hospitality

Taking a comprehensive approach, the book covers the whole spectrum of tourism and hospitality marketing including destination marketing, marketing research, consumer behaviour, and digital and social media marketing.

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