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About Marketing

In this text, marketing scientists with an MS/OR orientation present reviews of their areas of expertise. The wide range of material spans the marketing discipline and represents coverage of what is known, as well as what problem areas present themselves as ripe for further development.

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  • Language:
  • English
  • ISBN:
  • 9780444889577
  • Binding:
  • Hardback
  • Pages:
  • 920
  • Published:
  • November 25, 1993
  • Dimensions:
  • 159x241x0 mm.
  • Weight:
  • 1830 g.
Delivery: 2-3 weeks
Expected delivery: January 10, 2025
Extended return policy to January 30, 2025
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Description of Marketing

In this text, marketing scientists with an MS/OR orientation present reviews of their areas of expertise. The wide range of material spans the marketing discipline and represents coverage of what is known, as well as what problem areas present themselves as ripe for further development.

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