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Marketing
- Binding:
- Hardback
- Pages:
- 920
- Published:
- November 25, 1993
- Dimensions:
- 159x241x0 mm.
- Weight:
- 1830 g.
Delivery:
2-3 weeks
Expected delivery: December 5, 2024
Description of Marketing
In this text, marketing scientists with an MS/OR orientation present reviews of their areas of expertise. The wide range of material spans the marketing discipline and represents coverage of what is known, as well as what problem areas present themselves as ripe for further development.
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