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Marketing
- Binding:
- Hardback
- Pages:
- 382
- Published:
- July 10, 1984
- Edition:
- 2018
- Dimensions:
- 234x156x25 mm.
- Weight:
- 767 g.
Delivery:
2-3 weeks
Expected delivery: October 18, 2024
Description of Marketing
Ein umfassendes konzipiertes Marketinglehrbuch. Es ist entscheidungsorientiert unter Berücksichtigung verhaltenstheoretischer Forschungsergebnisse und es ist instrumentell-methodenorientiert unter Berücksichtigung aller marketingrelevanten Methoden. Auch im Didaktischen setzt dieses Werk neue Maßstäbe.
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