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Mass Customization

- Engineering and Managing Global Operations

About Mass Customization

Mass customization (MC) has been hailed as a successful operations strategy across manufacturing and service industries for the past three decades. Mass Customization: Engineering and Managing Global Operations presents emerging research on the role of MC and personalization in today's international operations context.

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  • Language:
  • English
  • ISBN:
  • 9781447171423
  • Binding:
  • Paperback
  • Pages:
  • 378
  • Published:
  • August 22, 2016
  • Edition:
  • 12011
  • Dimensions:
  • 155x235x0 mm.
  • Weight:
  • 611 g.
Delivery: 1-2 weeks
Expected delivery: January 4, 2025
Extended return policy to January 30, 2025
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Description of Mass Customization

Mass customization (MC) has been hailed as a successful operations strategy across manufacturing and service industries for the past three decades. Mass Customization: Engineering and Managing Global Operations presents emerging research on the role of MC and personalization in today's international operations context.

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