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McLuhan in Reverse
- His General Theory of Media (GToM)
part of the Understanding Media Ecology series
- Binding:
- Hardback
- Pages:
- 146
- Published:
- June 22, 2021
- Edition:
- Dimensions:
- 235x159x16 mm.
- Weight:
- 390 g.
Delivery:
2-3 weeks
Expected delivery: January 15, 2025
Description of McLuhan in Reverse
Despite McLuhan's claim that he did not work from a theory, his body of work in fact constitutes a theory that Robert K. Logan calls his General Theory of Media (GToM), characterized by a number of reversals.
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