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McLuhan in Reverse

- His General Theory of Media (GToM)

About McLuhan in Reverse

Despite McLuhan's claim that he did not work from a theory, his body of work in fact constitutes a theory that Robert K. Logan calls his General Theory of Media (GToM), characterized by a number of reversals.

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  • Language:
  • English
  • ISBN:
  • 9781433182464
  • Binding:
  • Paperback
  • Pages:
  • 146
  • Published:
  • June 22, 2021
  • Edition:
  • Dimensions:
  • 150x225x0 mm.
  • Weight:
  • 241 g.
Delivery: 1-2 weeks
Expected delivery: December 6, 2024

Description of McLuhan in Reverse

Despite McLuhan's claim that he did not work from a theory, his body of work in fact constitutes a theory that Robert K. Logan calls his General Theory of Media (GToM), characterized by a number of reversals.

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