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Measurement in Marketing
part of the Foundations and Trends (R) in Marketing series
- Binding:
- Paperback
- Pages:
- 136
- Published:
- December 10, 2019
- Dimensions:
- 156x234x4 mm.
- Weight:
- 202 g.
Delivery:
1-2 weeks
Expected delivery: December 11, 2024
Description of Measurement in Marketing
Reviews important issues related to measurement, which is indispensable for empirical research in marketing. The authors distinguish three related but distinct senses to think about measurement and based on this classification discuss issues relevant to each notion of measurement.
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