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Measuring the Effectiveness of Image and Linkage Advertising
- The Nitty-Gritty of Maxi-Marketing
- Binding:
- Hardback
- Pages:
- 280
- Published:
- August 19, 1996
- Dimensions:
- 229x152x19 mm.
Delivery:
2-3 weeks
Expected delivery: January 12, 2025
Extended return policy to January 30, 2025
Description of Measuring the Effectiveness of Image and Linkage Advertising
Dr. Woodside picks up where other books on maxi-marketing leave off, to prove that the effectiveness of image and linkage advertising can be measured, and to show advertising professionals how to do it.
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