Join thousands of book lovers
Sign up to our newsletter and receive discounts and inspiration for your next reading experience.
By signing up, you agree to our Privacy Policy.You can, at any time, unsubscribe from our newsletters.
Media Franchising
- Creative License and Collaboration in the Culture Industries
part of the Postmillennial Pop series
- Binding:
- Hardback
- Pages:
- 300
- Published:
- March 21, 2013
- Dimensions:
- 153x229x25 mm.
Delivery:
2-4 weeks
Expected delivery: December 13, 2024
Description of Media Franchising
The initial success of a single product like X-Men, Star Trek, and Transformers led to a long-term embrace of media franchising. The author examines the corporate culture behind these production practices, as well as the collaborative and creative efforts involved in conceiving, sustaining, and sharing intellectual properties in media work worlds.
User ratings of Media Franchising
Rate this book
In order to rate this book you must be logged in.Others also bought..
Find similar books
The book Media Franchising can be found in the following categories:
You can, at any time, unsubscribe from our newsletters.
© 2024 Tales
All packages are shipped from our warehouse in the UK.
Company address: Esromgade 15, 3. - 2200 - DK
Registered company number: DK43351621
