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Media Franchising
- Creative License and Collaboration in the Culture Industries
part of the Postmillennial Pop series
- Binding:
- Hardback
- Pages:
- 300
- Published:
- March 21, 2013
- Dimensions:
- 153x229x25 mm.
Delivery:
2-4 weeks
Expected delivery: January 25, 2025
Extended return policy to January 30, 2025
Description of Media Franchising
The initial success of a single product like X-Men, Star Trek, and Transformers led to a long-term embrace of media franchising. The author examines the corporate culture behind these production practices, as well as the collaborative and creative efforts involved in conceiving, sustaining, and sharing intellectual properties in media work worlds.
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