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Media Relations Measurement
- Determining the Value of PR to Your Company's Success
- Binding:
- Hardback
- Pages:
- 136
- Published:
- November 27, 2004
- Dimensions:
- 174x246x0 mm.
- Weight:
- 453 g.
Delivery:
2-3 weeks
Expected delivery: December 15, 2024
Extended return policy to January 30, 2025
Description of Media Relations Measurement
The authors also introduce their own theory of PR evaluation and apply it to five different types of activity: interviews, press conferences, generic campaigns, crisis PR and long-term projects. In addition, the book contains many valuable tips and real-life examples throughout.
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