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Media, Telecommunications and Business Strategy
- Binding:
- Paperback
- Pages:
- 376
- Published:
- July 19, 2020
- Edition:
- 3
- Dimensions:
- 230x153x28 mm.
- Weight:
- 570 g.
Delivery:
1-2 weeks
Expected delivery: May 31, 2025
About Richard A. (Western Michigan University Gershon
View all books by Richard A. (Western Michigan University GershonDescription of Media, Telecommunications and Business Strategy
As the clear lines and historic boundaries that once separated broadcasting, cable, telephone and Internet communication dissolve, this comprehensive new edition examines the relationship and convergence patterns between industries and explores the effects of digitalization.
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