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Medical Travel Brand Management
part of the Advances in Hospitality and Tourism series
- Binding:
- Hardback
- Pages:
- 476
- Published:
- October 27, 2022
- Dimensions:
- 156x27x234 mm.
- Weight:
- 875 g.
Delivery:
2-3 weeks
Expected delivery: May 23, 2024
Description of Medical Travel Brand Management
Explores medical tourism in depth from a medical and hospitality operational management perspective. With the inclusion of case studies, it discusses why patients/tourists decide to travel for care, professional facilitators, countries and medical disciplines, hotel and spa designs, careers in medical tourism, etc.
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