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Medical Travel Brand Management

About Medical Travel Brand Management

Explores medical tourism in depth from a medical and hospitality operational management perspective. With the inclusion of case studies, it discusses why patients/tourists decide to travel for care, professional facilitators, countries and medical disciplines, hotel and spa designs, careers in medical tourism, etc.

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  • Language:
  • English
  • ISBN:
  • 9781774637272
  • Binding:
  • Hardback
  • Pages:
  • 476
  • Published:
  • October 26, 2022
  • Dimensions:
  • 156x27x234 mm.
  • Weight:
  • 875 g.
Delivery: 2-3 weeks
Expected delivery: December 12, 2024

Description of Medical Travel Brand Management

Explores medical tourism in depth from a medical and hospitality operational management perspective. With the inclusion of case studies, it discusses why patients/tourists decide to travel for care, professional facilitators, countries and medical disciplines, hotel and spa designs, careers in medical tourism, etc.

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