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Brand Management: Mastering Research, Theory and Practice is a valuable resource for those looking to understand how a brand can be conceptualized and thus managed in all its complexity. Going beyond the 'quick fixes' of branding, it offers a comprehensive overview of brand management theories from the last 35 years.A highly regarded textbook, this fully updated third edition brings fresh perspectives on the latest research in, and analysis of, the various approaches to brand management. More than 1,000 academic sources have been carefully divided into a taxonomy with eight schools of thought - offering depth, breadth and precision to one of the most elusive management disciplines of our time.Perfectly marrying theory with practice, this comprehensive text is particularly useful for advanced undergraduate and postgraduate students of brand management, strategy and marketing.
Effective Speaking provides the hard scientific information about audience psychology, text preparation, presentation methods, voice production, body language and persuasive advocacy which will help would-be speakers improve their performance. The emphasis throughout is on practical self-help, on methods which have been shown to work, with clear explanations of just why they are effective.
The Basics of Filmmaking is an introductory textbook tailored to the needs of beginning and intermediate film students and independent filmmakers that expertly guides you through the entirety of the craft, from screenwriting all the way through to editing, with detailed chapters covering each department involved in the filmmaking process.The book takes a behind-the-scenes look at every aspect of the filmmaking process: writing the screenplay (and getting it critiqued by a professional), pre-production, cinematography, lighting, the shooting process, getting good audio, editing, and even going to a pitch meeting to sell it. It addresses the real fundamentals, the mechanics and the basic concepts of how to write, produce, direct, shoot, record, and edit your movie.Written by Blain Brown, a seasoned expert who has worked professionally as a cinematographer, screenwriter, director, producer, line producer, assistant director, gaffer, grip, and editor; this is a must have resource for any filmmaking student.Featuring an accompanying companion website with video examples of scene directing methods, continuity and coverage, working with the camera, lighting, audio, and editing, and downloadable production forms you can fill out and use for your projects.
This concise volume introduces readers to the three main sections of the Hebrew Bible (Tanakh) and to the biblical books found in each. It is organized around two primary "e;stories"e;: the story that scholars tell about the Old Testament and the story the literature itself tells. Concluding with a reconsideration of the Old Testament as more like poetry than a story, three main chapters cover:The Pentateuch (Torah)The Prophets (NeviE im)The Writings (Ketuvim)With key summaries of what the parts of the Old Testament "e;are all about,"e; and including suggestions for further reading, this volume is an ideal introduction for students of and newcomers to the Old Testament.
How does a psychoanalysis begin? What goes on when analyst and prospective analysand meet for the first time, and what processes are activated to make the project for an analysis possible? This unique contribution to the surprisingly sparse literature on this most essential aspect of the psychoanalytical practitioner's work, is the clinical companion to Initiating Psychoanalysis: Perspectives, also part of the 'Teaching' Series of the New Library of Psychoanalysis. Replete with clinical illustrations, this book is based on the findings of an ambitious research project on first interviews carried out from 2004 to 2016 by an international group of psychoanalysts, the Working Party on Initiating Psychoanalysis (WPIP) of the European Psychoanalytic Federation. The authors, all members of the Investigative Team, are senior psychoanalysts from member societies of the European Psychoanalytic Federation, all with extensive experience in the practice and teaching of psychoanalytic consultation.Psychoanalysts and analytic therapists, in particular those in training or setting up their practice, will find Beginning Analysis to be essential reading in deepening their understanding of how analysand and analyst arrive at the decision to begin analysis.
What is illness? Is it a physiological dysfunction, a social label, or a way of experiencing the world? How do the physical, social and emotional worlds of a person change when they become ill? And can there be well-being within illness? In this remarkable and thought-provoking book, Havi Carel explores these questions by weaving together the personal story of her own serious illness with insights and reflections drawn from her work as a philosopher. Carel's fresh approach to illness raises some uncomfortable questions about how we all - whether healthcare professionals or not - view the ill and challenges us to become more thoughtful. 'Illness' unravels the tension between the universality of illness and its intensely private, often lonely, nature. It offers a new way of looking at a matter that affects every one of us.
During the last decade, platform businesses such as Uber, Airbnb, Amazon and eBay have been taking over the world. In almost every sector, traditional businesses are under attack from digital disrupters that are effectively harnessing the power of communities. But what exactly is a platform business and why is it different? In Platform Strategy, Laure Claire Reillier and Benoit Reillier provide a practical guide for students, digital entrepreneurs and executives to understand what platforms are, how they work and how you can build one successfully. Using their own "e;rocket model"e; and original case studies (including Google, Apple, Amazon), they explain how designing, igniting and scaling a platform business requires learning a whole new set of management rules. Platform Strategy also offers many fascinating insights into the future of platforms, their regulation and governance, as well as how they can be combined with other business models.Benoit Reillier and Laure Claire Reillier are co-founders of Launchworks, a leading advisory firm focused on helping organizations develop and scale innovative business models.
Talking the Talk provides a comprehensive introduction to the psychology of language, written for the reader with no background in the field or any prior knowledge of psychology. Written in an accessible and friendly style, the book answers the questions people actually have about language; how do we speak, listen, read, and learn language?The book advocates an experimental approach, explaining how psychologists can use experiments to build models of language processing. Considering the full breadth of psycholinguistics, the book covers core topics including how children acquire language, how language is related to the brain, and what can go wrong with it. Fully updated throughout, this edition also includes: Additional coverage on the genetics of languageInsight into potential cognitive advantages of bilingualismNew content on brain imaging and neuroscienceIncreased emphasis on recursion and what is special about languageTalking the Talk is written in an engaging style which does not hesitate to explain complex concepts. It is essential reading for all undergraduate students and those new to the topic, as well as the interested lay reader.
An Introduction to Foreign Language Learning and Teaching provides an engaging, student-friendly guide to the field of foreign language learning and teaching. Aimed at students with no background in the area and taking a task-based approach, this book:introduces the theoretical and practical aspects of both learning and teaching;provides discussion and workshop activities throughout each chapter of the book, along with further reading and reflection tasks; deals with classroom- and task-based teaching, and covers lesson planning and testing, making the book suitable for use on practical training courses;analyses different learning styles and suggests strategies to improve language acquisition;includes examples from foreign language learning in Russian, French, and German, as well as English;is accompanied by a brand new companion website at www.routledge.com/cw/johnson, which contains additional material, exercises, and weblinks.Written by an experienced teacher and author, An Introduction to Foreign Language Learning and Teaching is essential reading for students beginning their study in the area, as well as teachers in training and those already working in the field.
The key to success in life and business is to become a master at Conversational Intelligence. It's not about how smart you are, but how open you are to learn new and effective powerful conversational rituals that prime the brain for trust, partnership, and mutual success. Conversational Intelligence translates the wealth of new insights coming out of neuroscience from across the globe, and brings the science down to earth so people can understand and apply it in their everyday lives. Author Judith Glaser presents a framework for knowing what kind of conversations trigger the lower, more primitive brain; and what activates higher-level intelligences such as trust, integrity, empathy, and good judgment. Conversational Intelligence makes complex scientific material simple to understand and apply through a wealth of easy to use tools, examples, conversational rituals, and practices for all levels of an organization.
Routledge Applied Linguistics is a series of comprehensive textbooks, providing students and researchers with the support they need for advanced study in the core areas of English language and Applied Linguistics.Each book in the series guides readers through three main sections, enabling them to explore and develop major themes within the discipline. Section A, Introduction, establishes the key terms and concepts and extends readers' techniques of analysis through practical application. Section B, Extension, brings together influential articles, sets them in context, and discusses their contribution to the field. Section C, Exploration, builds on knowledge gained in the first two sections, setting thoughtful tasks around further illustrative material. This enables readers to engage more actively with the subject matter and encourages them to develop their own research responses.Throughout the book, topics are revisited, extended, interwoven and deconstructed, with the reader's understanding strengthened by tasks and follow-up questions.This highly-successful text introduces and explores the dynamic area of intercultural communication, and the updated third edition features: new readings by Prue Holmes, Fred Dervin, Lei Guo and Summer Harlow, Miriam SobrDenton and Nilaniana Bardham, which reflect the most recentdevelopments in the field refreshed and expanded examples and exercises including new material on the world of business, radicalisation and cultural fundamentalism extended discussion of topics which include cutting-edge material on cosmopolitanism, immigrants' intercultural communication and cultural travel revised further reading.Written by experienced teachers and researchers in the field, Intercultural Communication, Third edition provides an essential textbook for advanced students studying this topic.
Although divorce is common, it often holds negative associations. Husband and wife team Barry and Emily McCarthy view divorce and remarriage with optimism, showing it to be a courageous choice that should not be viewed as personal failure but rather as a positive step towards a better life. In Getting it Right This Time, they zoom in on remarriage issues and identify the factors that led to the end of a marriage, using that information to help you learn from past mistakes and start over.Marriage is based on a respectful, trusting relationship, and the McCarthys affirm that remarriage is an important choice that can lead to a rich, rewarding, and loving second chance. Getting it Right This Time provides resources needed to assess and change attitudes, behavior, and feelings to help you build a new marriage and step-family that will bring out the best in you as individuals and as a couple.
The Tidal Model represents a significant alternative to mainstream mental health theories, emphasising how those suffering from mental health problems can benefit from taking a more active role in their own treatment. Based on extensive research, The Tidal Model charts the development of this approach, outlining the theoretical basis of the model to illustrate the benefits of a holistic model of care which promotes self-management and recovery. Clinical examples are also employed to show how, by exploring rather than ignoring a client's narrative, practitioners can encourage the individual's greater involvement in the decisions affecting their assessment and treatment. The appendices guide the reader in developing their own assessment and care plans. The Tidal Model's comprehensive coverage of the theory and practice of this model will be of great use to a range of mental health professionals and those in training in the fields of mental health nursing, social work, psychotherapy, clinical psychology and occupational therapy.
This textbook provides a comprehensive account of psychology for all those with little or no previous knowledge of the subject. It covers the main areas of psychology, including social psychology, developmental psychology, cognitive psychology, personality, intelligence, and biological psychology.; Each chapter contains definitions of key terms, together with several multiple-choice questions and answers, and semi- structured essay questions. In addition, every chapter contains a "e;Personal Viewpoint"e; section, which encourages the reader to compare his or her views on psychology with the relevant findings of psychologists. The last chapter is devoted to study skills, and provides numerous practical hints for readers who want to study more effectively.
What is good care? In this innovative and compelling book, Annemarie Mol argues that good care has little to do with 'patient choice' and, therefore, creating more opportunities for patient choice will not improve health care. Although it is possible to treat people who seek professional help as customers or citizens, Mol argues that this undermines ways of thinking and acting crucial to health care. Illustrating the discussion with examples from diabetes clinics and diabetes self care, the book presents the 'logic of care' in a step by step contrast with the 'logic of choice'. She concludes that good care is not a matter of making well argued individual choices but is something that grows out of collaborative and continuing attempts to attune knowledge and technologies to diseased bodies and complex lives. Mol does not criticise the practices she encountered in her field work as messy or ad hoc, but makes explicit what it is that motivates them: an intriguing combination of adaptability and perseverance. The Logic of Care: Health and the problem of patient choice is crucial reading for all those interested in the theory and practice of care, including sociologists, anthropologists and health care professionals. It will also speak to policymakers and become a valuable source of inspiration for patient activists.
About the practices and politics of place and identity formation - the slippery ways in which who we are becomes wrapped up with where we are - this book exposes the relations of place to power. It links everyday aspects of place experience to the social theories of Deleuze and Bourdieu in a very readable manner. This is a book that takes the social critique of built form another step through detailed fieldwork and analysis in particular case studies. Through a broad range of case studies from nationalist monuments and new urbanist suburbs to urban laneways and avant garde interiors, questions are explored such as: What is neighborhood character? How do squatter settlements work and does it matter what they look like? Can architecture liberate? How do monuments and public spaces shape or stabilize national identity?
This book critically explores the impact that digital technology has had on the practices and norms of sports journalism.a In the wake of major digital disruptions in news reporting, the author analyses how sports journalism has been particularly vulnerable to challenges and attacks on its expertise because of its historically weak commitment to professionalism. Ultimately, an argument is built that sports journalism's professional distinctiveness will depend on its capacity to produce rigorous news work at a time when its core, routinised practices are being displaced by bloggers and team media. Recent developments such as The Athletic, a start-up that has built its business model around quality sports storytelling, and the impact of the COVID-19 pandemic offer hope that a paradigm shift in digital sports journalism culture towards serious reporting is starting to emerge. The question for both the industry and scholars going forward is whether these changes will crystallise and take hold in the long term.a Disrupting Sports Journalism is a valuable text for researchers and students in sports media and journalism studies, as well as for industry professionals seeking an insight into developments in the field.
Written with pace and clarity, this book is a comprehensive and compact overview and introduction to the research landscape of complexity in organizations. In addition to conveying a gripping history of how complexity has influenced organizational ideas, theories, and practices throughout the 20th century and into our present age, the book sheds light on how ground-breaking ideas in chaos and complexity research have emerged and challenged the very foundations of science into a changed vision of nature, society, and human organizations. As well as being an exciting investigation into complexity research in organizations, the book shows how, in the past, researchers who were immersed in the power politics of their day grappled with the theme of complexity in their quest to understand the dynamics of organization in nature and society. By welding fundamental theoretical themes and practical implications into the political and social contexts in which they emerged, this overview provides both depth and breadth to the history, as well as the future, of studies of complexity in organized activity. The book is a lucid and essential study of a topic that will be of interest to scholars, researchers, and students in the fields of business and management, especially those with an interest in the ways that complexity affects and transforms organizations.
This book interprets insights from the complexity sciences to explore seven types of complexity better to understand the predictable unpredictability of social life. Drawing on the natural and social sciences, it describes how complexity models are helpful but insufficient for our understanding of complex reality. Taking an interdisciplinary approach, the book develops a complex theory of action more consistent with our experience that our plans inevitably lead to unexpected outcomes, explains why we are both individuals and thoroughly social, and gives an account of why, no matter how clear our message, we may still be misunderstood. The book investigates what forms of knowledge are most helpful for thinking about complex experience, reflects on the way we exercise authority (leadership) and thinks through the ethical implications of trying to co-operate in a complex world. Taking complexity seriously poses a radical challenge to more orthodox theories of managing and leading, based as they are on assumptions of predictability, control and universality. The author argues that management is an improvisational practice which takes place in groups in a particular context at a particular time. Managers can influence but never control an uncontrollable world. To become more skilful in complex group dynamics involves taking into account multiple points of view and acknowledging not knowing, ambivalence and doubt.This book will be of interest to researchers, professionals, academics and students in the fields of business and management, especially those interested in how taking complexity seriously can influence the functioning of businesses and organizations and how they manage and lead.
Build student success in math with the only comprehensive guide for developing math talent among advanced learners. The authors, nationally recognized math education experts, offer a focused look at educating gifted and talented students for success in math. More than just a guidebook for educators, this book offers a comprehensive approach to mathematics education for gifted students of elementary or middle school age.The authors provide concrete suggestions for identifying mathematically talented students, tools for instructional planning, and specific programming approaches. Developing Math Talent features topics such as strategies for identifying mathematically gifted learners, strategies for advocating for gifted children with math talent, how to design a systematic math education program for gifted students, specific curricula and materials that support success, and teaching strategies and approaches that encourage and challenge gifted learners.
This essential new book gives the reader an introduction to the fundamental concepts of gestalt therapy in a stimulating and accessible style. It supports the study and practice of gestalt therapy for clinicians of all backgrounds, reflecting a practice-based pedagogy that emphasises experiential learning.The content in this book builds on the curriculum taught at the Norwegian Gestalt Institute University College (NGI). The material is divided into four main sections. In the first section, the theoretical basis for gestalt therapy is presented with references to gestalt psychology, field theory, phenomenology, and existential philosophy. In the later parts, central theoretical terms and practical models are discussed, such as the paradoxical theory of change, creative adjustment, self, contact, contact forms, awareness, polarities, and process models. Clinical examples illustrate the therapy form's emphasis on the relational meeting between therapist and client.Detailed description of gestalt therapy theory from the time of the gestalt psychologists to today, with abundant examples from clinical practice, distinguishes this book from other texts. It will be of great value to therapists, coaches, and students of gestalt therapy.
Reintroducing Materials for Sustainable Design provides instrumental theory and practical guidance to bring materials back into a central role in the design process and education.To create designs that are sustainable and respond to current environmental, economic and cultural concerns, practitioners and educators require a clear framework for materials use in design and product manufacturing. While much has been written about sustainable design over the last two decades, outlining systems of sustainability and product criteria, to design for material circularity requires a detailed understanding of the physical matter that constitutes products. Designers must not just know of materials but know how to manipulate them and work with them creatively. This book responds to the gap by offering a way to acquire the material knowledge necessary to design physical objects for sustainability. It reinforces the key role and responsibility of designers and encourages designers to take back control over the ideation and manufacturing process. Finally, it discusses the educational practice involved and the potential implications for design education following implementation, addressing didactics, facilities and expertise.This guide is a must-read for designers, educators and researchers engaged in sustainable product design and materials.
Theology and Climate Change examines Progressive Dominion Theology (PDT) as a primary cultural driver of anthropogenic climate change. PDT is a distinctive and Western form of Christian theology out of which the modern scientific revolution and technological modernity arises. Basic attitudes to nature, to instrumental power over nature, and to an understanding of humanity's relationship with nature are a function of the deep theological preconditions of Western modernity. Much of what we like about Western modernity is indebted to PDT at the same time that this tacit cultural theology is propelling us towards climate disaster. This text argues that the urgent need to change the fundamental operational assumptions of our way of life is now very hard for us to do, because secular modernity is now largely unaware of its tacit theological commitments.Modern consumer society, including the global economy that supports this way of life, could not have the operational signatures it currently has without its distinctive theological origin and its ongoing submerged theological assumptions. Some forms of Christian theology are now acutely aware of this dynamic and are determined to change the modern life-world, from first assumptions up, in order to avert climate disaster. At the same time that other forms of Christian theology - aligned with pragmatic fossil fuel interests - advance climate change skepticism and overtly uphold PDT. Theology is, in fact, crucially integral with the politics of climate change, but this is not often understood in anything more than simplistic and polemically expedient ways in environmental and policy contexts. This text aims to dis-imbed climate change politics from polarized and unfruitful slinging-matches between conservatives and progressives of all or no religious commitments.This fascinating volume is a must read for those with an interest in environmental policy concerns and in culturally embedded first-order belief commitments.
The Inside Scoop on Eating Disorder Recovery is a fresh, smart, how-to book that helps people with eating disorders to heal their relationship with food, their bodies, and ultimately themselves. Written from the perspective of two eating disorder therapists, both of whom are recovered from their own eating disorders, the text uses humor, personal narratives, and research-proven techniques to offer specific actionable guidelines on how to reclaim one's life from an eating disorder. The authors explain the difference between dieting and eating disorders, break down the stages of recovery, and provide tips on how to thrive in each stage. The book provides powerful myth-busting on topics that have historically not been addressed in eating disorder recovery books, such as clean eating and orthorexia, exercising in recovery, and fat positivity. Tangible exercises at the end of each chapter provide readers with advice and tips on implementing this approach to recovery in their day-to-day lives.The humorous and down-to-earth tone of the book creates an authentic and genuine feel that leaves those who struggle with chronic dieting, eating disorders, and negative body image feeling connected and heard.
Architecture is a Verb outlines an approach that shifts the fundamental premises of architectural design and practice in several important ways. First, it acknowledges the centrality of the human organism as an active participant interdependent in its environment. Second, it understands human action in terms of radical embodiment-grounding the range of human activities traditionally attributed to mind and cognition: imagining, thinking, remembering-in the body. Third, it asks what a building does-that is, extends the performative functional interpretation of design to interrogate how buildings move and in turn move us, how they shape thought and action. Finally, it is committed to articulating concrete situations by developing a taxonomy of human/building interactions.Written in engaging prose for students of architecture, interiors and urban design, as well as practicing professionals, Sarah Robinson offers richly illustrated practical examples for a new generation of designers.
Based on never previously explored personal accounts and archival documentation, this book examines life and death in the Theresienstadt ghetto, seen through the eyes of the Jewish victims from Denmark."e;How was it in Theresienstadt?"e; Thus asked Johan Grn rhetorically when he, in July 1945, published a short text about his experiences. The successful flight of the majority of Danish Jewry in October 1943 is a well-known episode of the Holocaust, but the experience of the 470 men, women, and children that were deported to the ghetto has seldom been the object of scholarly interest. Providing an overview of the Judenaktion in Denmark and the subsequent deportations, the book sheds light on the fate of those who were arrested. Through a micro-historical analysis of everyday life, it describes various aspects of social and daily life in proximity to death. In doing so, the volume illuminates the diversity of individual situations and conveys the deportees' perceptions and striving for survival and 'normality'.Offering a multi-perspective and international approach that places the case of Denmark into the broader Jewish experience during the Holocaust, this book is invaluable for researchers of Jewish studies, Holocaust and genocide studies, and the history of modern Denmark.
NihonGO NOW! is a beginning-level courseware package that takes a performed-culture approach to learning Japanese. This innovative approach balances the need for an intellectual understanding of structural elements with multiple opportunities to experience the language within its cultural context. From the outset, learners are presented with samples of authentic language that are context-sensitive and culturally coherent. Instructional time is used primarily to rehearse interactions that learners of Japanese are likely to encounter in the future, whether they involve speaking, listening, writing, or reading. Level 1 comprises two textbooks with accompanying activity books. These four books in combination with audio files allow instructors to adapt a beginning-level course, such as the first year of college Japanese, to their students' needs. They focus on language and modeled behavior, providing opportunities for learners to acquire language through performance templates. Online resources provide additional support for both students and instructors. Audio files, videos, supplementary exercises, and a teachers' manual are available at www.routledge.com/9781138304147.NihonGO NOW! Level 1 Volume 1 Textbook is ideally accompanied by the Level 1 Volume 1 Activity Book, which provides core texts and additional practice for beginning-level students.
This third edition of the landmark textbook Reading Images builds on its reputation as the first systematic and comprehensive account of the grammar of visual design. Drawing on an enormous range of examples from children's drawings to textbook illustrations, photo-journalism to fine art, as well as three-dimensional forms such as sculpture and toys, the authors examine the ways in which images communicate meaning.Features of this fully updated third edition include:new material on diagrams and data visualizationa new approach to the theory of 'modality'a discussion of how images and their uses have changed since the first editionexamples from a wide range of digital media including websites, social media, I-phone interfaces and computer gamesideas on the future of visual communication.Reading Images presents a detailed outline of the 'grammar' of visual design and provides the reader with an invaluable 'tool-kit' for reading images in their contemporary multimodal settings. A must for students and scholars of communication, linguistics, design studies, media studies and the arts.
The complexity of today's large organisations, businesses, and social institutions defeats management approaches based on monolithic thinking. Most industry and service organisations look at their performance either from a single perspective - productivity, quality, safety, etc. - or from different but separate perspectives that reside in organisational silos. Quality is treated separately from safety, which, again, is treated separately from productivity, and so on. While siloed thinking may be convenient in the short term, it fails to recognise that any specific perspective reveals only a part of what goes on. Yet it is essential to have a unified view of how an organisation functions effectively to manage changes and to ensure the organisation excels in what it does.Synesis represents the mutually dependent set of priorities, perspectives, and practices that an organisation needs to carry out its activities as intended. It shows how to overcome the fragmentation in foci, scope, and time that characterises the dominant change management paradigms. This book is consequently not about productivity or quality or safety or reliability but about all of these together. It is about why it is necessary to think of them as a whole. And it is about how this can be done in practice.