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Mehrstufige Kundenintegration in Wertschoepfungssystemen
- Ableitung Einer Marketingstrategie Fur Lieferanten
part of the Business-to-Business-Marketing series
- Binding:
- Paperback
- Pages:
- 282
- Published:
- October 29, 2002
- Edition:
- 2002
- Dimensions:
- 210x148x16 mm.
- Weight:
- 358 g.
Delivery:
1-2 weeks
Expected delivery: September 26, 2024
Description of Mehrstufige Kundenintegration in Wertschoepfungssystemen
Alexander Trommen untersucht die Mehrstufigkeit der Kundenintegration anhand verschiedener Branchen und entwickelt einen neuen Ansatz, mit dem aus Marketingsicht die Zusammenarbeit mit dem Kunden strategisch und operativ analysiert und optimiert werden kann.
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