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Methods for Assessing Brand Value. A Comparison Between the Interbrand Model and the BBDO's Brand Equity Evaluator Model

  • Language:
  • English
  • ISBN:
  • 9783836658720
  • Binding:
  • Paperback
  • Pages:
  • 108
  • Published:
  • August 7, 2008
  • Dimensions:
  • 296x210x9 mm.
  • Weight:
  • 294 g.
Delivery: 1-2 weeks
Expected delivery: November 28, 2024

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