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Multimodality and Social Interaction in Online and Offline Shopping

Multimodality and Social Interaction in Online and Offline Shopping
About Multimodality and Social Interaction in Online and Offline Shopping

This collection brings together social semiotic, ethnographic, and conversation analytic approaches to multimodality in global studies of shopping, drawing on the rich diversity of the latest multimodal methods to critically reflect on shopping as a cornerstone of contemporary social life.

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  • Language:
  • English
  • ISBN:
  • 9781032255927
  • Binding:
  • Paperback
  • Pages:
  • 228
  • Published:
  • December 17, 2024
  • Dimensions:
  • 152x229x0 mm.
  • Weight:
  • 440 g.
Delivery: 1-2 weeks
Expected delivery: May 8, 2025

Description of Multimodality and Social Interaction in Online and Offline Shopping

This collection brings together social semiotic, ethnographic, and conversation analytic approaches to multimodality in global studies of shopping, drawing on the rich diversity of the latest multimodal methods to critically reflect on shopping as a cornerstone of contemporary social life.

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