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Multinationals and Global Consumers
- Tension, Potential and Competition
part of the AIB Southeast Asia series
- Binding:
- Hardback
- Pages:
- 263
- Published:
- November 13, 2013
- Dimensions:
- 217x143x22 mm.
- Weight:
- 462 g.
Delivery:
2-3 weeks
Expected delivery: December 19, 2024
Extended return policy to January 30, 2025
Description of Multinationals and Global Consumers
International business (IB) research on Asian firms is on the rise, challenging conventional theories and providing opportunities for IB researchers to address several paradoxical issues such as ownership advantage and risk-returns. The book focuses on IB research in Asia and addresses some of these problems in several keys areas of IB research.
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