We a good story
Quick delivery in the UK

Multisensory in Stationary Retail

About Multisensory in Stationary Retail

This book describes how an optimal store design can contribute to the well-being of the customer and to differentiation from online retail. From an academic and practical perspective, with contributions from renowned academics and companies, it shows how a coherent store design can be created in harmony with the retail brand. The central challenge here is the conscious orchestration of the diverse sensory stimuli. How can the many sources of stimuli be controlled? Which shelf shape goes with which light, colour and sound? Dealing with the variety of stimuli in a store environment can quickly become complex and incongruence can have a decisive negative impact on the well-being of customers. A customer-centric store environment therefore focuses on the well-being of people. Renowned scientists and traders show the state of the science on these issues and give valuable suggestions for the trade. With best practice examples and valuable suggestions for practical implementation

Show more
  • Language:
  • English
  • ISBN:
  • 9783658382261
  • Binding:
  • Paperback
  • Pages:
  • 512
  • Published:
  • February 7, 2023
  • Edition:
  • 23001
  • Dimensions:
  • 168x28x240 mm.
  • Weight:
  • 850 g.
Delivery: 2-4 weeks
Expected delivery: January 26, 2025

Description of Multisensory in Stationary Retail

This book describes how an optimal store design can contribute to the well-being of the customer and to differentiation from online retail. From an academic and practical perspective, with contributions from renowned academics and companies, it shows how a coherent store design can be created in harmony with the retail brand.
The central challenge here is the conscious orchestration of the diverse sensory stimuli. How can the many sources of stimuli be controlled? Which shelf shape goes with which light, colour and sound? Dealing with the variety of stimuli in a store environment can quickly become complex and incongruence can have a decisive negative impact on the well-being of customers. A customer-centric store environment therefore focuses on the well-being of people.
Renowned scientists and traders show the state of the science on these issues and give valuable suggestions for the trade. With best practice examples and valuable suggestions for practical implementation

User ratings of Multisensory in Stationary Retail



Find similar books
The book Multisensory in Stationary Retail can be found in the following categories:

Join thousands of book lovers

Sign up to our newsletter and receive discounts and inspiration for your next reading experience.