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Narratives of Difference in Globalized Cultures

- Reading Transnational Cultural Commodities

About Narratives of Difference in Globalized Cultures

This book is about how the marketing of transnational cultural commodities capitalizes on difference and its appeal for cosmopolitan consumers in our postmodern globalized world.

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  • Language:
  • English
  • ISBN:
  • 9783319621326
  • Binding:
  • Hardback
  • Pages:
  • 251
  • Published:
  • January 22, 2018
  • Edition:
  • 12017
  • Weight:
  • 4501 g.
Delivery: 2-3 weeks
Expected delivery: January 10, 2025
Extended return policy to January 30, 2025
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Description of Narratives of Difference in Globalized Cultures

This book is about how the marketing of transnational cultural commodities capitalizes on difference and its appeal for cosmopolitan consumers in our postmodern globalized world.

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