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Neighborhood Branding, Identity and Tourism

By Staci M. (University of Central Florida Zavattaro

part of the Routledge Focus in Tourism series

Neighborhood Branding, Identity and Tourism by Staci M. (University of Central Florida Zavattaro
About Neighborhood Branding, Identity and Tourism

This book delves into neighborhood branding by looking at the city of Orlando and the identities that set each neighborhood apart from another. The word Orlando is almost synonymous with Disney, Mickey Mouse, and for good reason. But what other brand identities does the place have?

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  • Language:
  • English
  • ISBN:
  • 9781138573567
  • Binding:
  • Hardback
  • Pages:
  • 110
  • Published:
  • March 18, 2019
  • Dimensions:
  • 224x146x17 mm.
  • Weight:
  • 266 g.
Delivery: 2-3 weeks
Expected delivery: December 12, 2024

About Staci M. (University of Central Florida Zavattaro

View all books by Staci M. (University of Central Florida Zavattaro

Description of Neighborhood Branding, Identity and Tourism

This book delves into neighborhood branding by looking at the city of Orlando and the identities that set each neighborhood apart from another. The word Orlando is almost synonymous with Disney, Mickey Mouse, and for good reason. But what other brand identities does the place have?

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