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New Dimensions in Marketing/Quality-of-Life Research

About New Dimensions in Marketing/Quality-of-Life Research

Now Sirgy and Samli along with their contributors explore the latest measures and methods in QOL marketing research, the ways in which QOL concept is embodied in various functional areas of the marketing enterprise, and how it's appearing in different market segments and industries.

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  • Language:
  • English
  • ISBN:
  • 9780899308869
  • Binding:
  • Hardback
  • Pages:
  • 400
  • Published:
  • May 18, 1995
  • Dimensions:
  • 156x235x25 mm.
  • Weight:
  • 822 g.
Delivery: 2-3 weeks
Expected delivery: November 22, 2024

Description of New Dimensions in Marketing/Quality-of-Life Research

Now Sirgy and Samli along with their contributors explore the latest measures and methods in QOL marketing research, the ways in which QOL concept is embodied in various functional areas of the marketing enterprise, and how it's appearing in different market segments and industries.

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