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New Dimensions in Marketing/Quality-of-Life Research
- Binding:
- Hardback
- Pages:
- 400
- Published:
- May 18, 1995
- Dimensions:
- 156x235x25 mm.
- Weight:
- 822 g.
Delivery:
2-3 weeks
Expected delivery: December 19, 2024
Extended return policy to January 30, 2025
Description of New Dimensions in Marketing/Quality-of-Life Research
Now Sirgy and Samli along with their contributors explore the latest measures and methods in QOL marketing research, the ways in which QOL concept is embodied in various functional areas of the marketing enterprise, and how it's appearing in different market segments and industries.
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