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New Paradigm in Marketing - The Service Dominant Logic
- Academia's Reactions to the Theory of Vargo and Lusch
- Binding:
- Paperback
- Pages:
- 62
- Published:
- June 24, 2014
- Dimensions:
- 210x148x4 mm.
- Weight:
- 91 g.
Delivery:
1-2 weeks
Expected delivery: December 7, 2024
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