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New Product Development
- Managing and Forecasting for Strategic Success
- Binding:
- Paperback
- Pages:
- 368
- Published:
- November 18, 1993
- Dimensions:
- 185x265x31 mm.
- Weight:
- 860 g.
Delivery:
2-4 weeks
Expected delivery: December 19, 2024
Description of New Product Development
Learn how to maintain a firm grasp of a project throughout its development, how to forecast with greater accuracy and how to ensure the successful launch of a product. Covers new consumer and industrial products, the latest services and technologies. Contains a slew of examples and case studies to illustrate concepts.
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