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New-Product Diffusion Models

About New-Product Diffusion Models

Product sales, especially for new products, are influenced by various factors. These factors are both internal and external to the selling organization, and are both controllable and uncontrollable. This book aims to distill, synthesize, and integrate the best thinking that is available on the theory and practice of new product diffusion models.

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  • Language:
  • English
  • ISBN:
  • 9780792377511
  • Binding:
  • Hardback
  • Pages:
  • 355
  • Published:
  • September 29, 2000
  • Edition:
  • 2000
  • Dimensions:
  • 166x243x29 mm.
  • Weight:
  • 706 g.
Delivery: 2-3 weeks
Expected delivery: December 4, 2024

Description of New-Product Diffusion Models

Product sales, especially for new products, are influenced by various factors. These factors are both internal and external to the selling organization, and are both controllable and uncontrollable. This book aims to distill, synthesize, and integrate the best thinking that is available on the theory and practice of new product diffusion models.

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