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New Product Forecasting

- An Applied Approach

About New Product Forecasting

Focuses on the tools and techniques of forecasting new product development. Useful for students and professionals, this book features numerous industry cases and examples. It covers the basic foundations and processes of new product forecasting, and links forecasting to the processes of new product development and sales and operations planning.

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  • Language:
  • English
  • ISBN:
  • 9780765616104
  • Binding:
  • Paperback
  • Pages:
  • 176
  • Published:
  • July 14, 2006
  • Dimensions:
  • 152x229x12 mm.
  • Weight:
  • 249 g.
Delivery: 1-2 weeks
Expected delivery: September 4, 2025

Description of New Product Forecasting

Focuses on the tools and techniques of forecasting new product development. Useful for students and professionals, this book features numerous industry cases and examples. It covers the basic foundations and processes of new product forecasting, and links forecasting to the processes of new product development and sales and operations planning.

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