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Nontraditional Media in Marketing and Advertising
- Binding:
- Paperback
- Pages:
- 264
- Published:
- March 11, 2013
- Dimensions:
- 153x228x14 mm.
- Weight:
- 350 g.
Delivery:
1-2 weeks
Expected delivery: September 18, 2025
Description of Nontraditional Media in Marketing and Advertising
A concise guide that offers a step-by-step approach to the strategic use of alternative media by both the marketing and advertising professions.
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