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Omni-Channel Retailing

- An Analysis of Channel Interdependencies, Integration Services and Specific Marketing Instruments

About Omni-Channel Retailing

She shows that retailer should focus on the interdependencies between major purchase channels and emphasizes the need to identify supportive stimuli and cues, such as integration services and online- and omni-channel-specific marketing instruments, to support such transfers and improve behavioral outcomes at the retailer and channel level.

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  • Language:
  • English
  • ISBN:
  • 9783658347062
  • Binding:
  • Paperback
  • Pages:
  • 306
  • Published:
  • August 16, 2021
  • Edition:
  • 12021
  • Dimensions:
  • 148x210x0 mm.
  • Weight:
  • 435 g.
Delivery: 1-2 weeks
Expected delivery: November 13, 2024

Description of Omni-Channel Retailing

She shows that retailer should focus on the interdependencies between major purchase channels and emphasizes the need to identify supportive stimuli and cues, such as integration services and online- and omni-channel-specific marketing instruments, to support such transfers and improve behavioral outcomes at the retailer and channel level.

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