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One Up

- Creativity, Competition, and the Global Business of Video Games

About One Up

One Up offers a pioneering empirical analysis of strategy in the video games industry to explain how it has gone from the fringe to the mainstream. Drawing on years of practical and academic experience in the interactive entertainment field, Joost van Dreunen analyzes how business model innovation has made the video game industry what it is today.

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  • Language:
  • English
  • ISBN:
  • 9780231197526
  • Binding:
  • Hardback
  • Pages:
  • 296
  • Published:
  • October 5, 2020
  • Dimensions:
  • 236x161x26 mm.
  • Weight:
  • 620 g.
  In stock
Delivery: 3-5 business days
Expected delivery: December 5, 2024

Description of One Up

One Up offers a pioneering empirical analysis of strategy in the video games industry to explain how it has gone from the fringe to the mainstream. Drawing on years of practical and academic experience in the interactive entertainment field, Joost van Dreunen analyzes how business model innovation has made the video game industry what it is today.

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