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Online Growth Options for Retailers
- Three Essays on Domestic and International Growth Strategies with Online Retailing
- Language:
- English
- ISBN:
- 9783658215194
- Binding:
- Paperback
- Pages:
- 136
- Published:
- May 8, 2018
- Edition:
- 12017
- Dimensions:
- 148x210x0 mm.
- Weight:
- 2055 g.
Delivery:
1-2 weeks
Expected delivery: November 13, 2024
Description of Online Growth Options for Retailers
Matthias Schu examines three main topics in his research: The intention of store-based retail and wholesale companies to open up an own online channel, factors determining the foreign market selection behavior of online retailers as well as factors affecting the speed in the internationalization process of online retailers.
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