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Online Impulse Buying and Cognitive Dissonance

- Examining the Effect of Mood on Consumer Behaviour

About Online Impulse Buying and Cognitive Dissonance

Based on substantial research and a sample of 212 impulsive millennial buyers, the book provides a comprehensive, but simple and synthetic framework of impulse buying, cognitive dissonance and positive affect state, highlighting their relationships.

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  • Language:
  • English
  • ISBN:
  • 9783030659226
  • Binding:
  • Hardback
  • Pages:
  • 99
  • Published:
  • February 12, 2021
  • Edition:
  • 12021
  • Dimensions:
  • 148x210x0 mm.
  • Weight:
  • 454 g.
Delivery: 2-3 weeks
Expected delivery: December 5, 2024

Description of Online Impulse Buying and Cognitive Dissonance

Based on substantial research and a sample of 212 impulsive millennial buyers, the book provides a comprehensive, but simple and synthetic framework of impulse buying, cognitive dissonance and positive affect state, highlighting their relationships.

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