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Online Impulse Buying and Cognitive Dissonance
- Examining the Effect of Mood on Consumer Behaviour
- Binding:
- Hardback
- Pages:
- 99
- Published:
- February 13, 2021
- Edition:
- 12021
- Dimensions:
- 148x210x0 mm.
- Weight:
- 454 g.
Delivery:
2-3 weeks
Expected delivery: October 17, 2024
Description of Online Impulse Buying and Cognitive Dissonance
Based on substantial research and a sample of 212 impulsive millennial buyers, the book provides a comprehensive, but simple and synthetic framework of impulse buying, cognitive dissonance and positive affect state, highlighting their relationships.
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