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Online Marketing to Investors
- How to Develop Effective Investor Relations
- Binding:
- Paperback
- Pages:
- 75
- Published:
- April 29, 2015
- Dimensions:
- 228x153x10 mm.
- Weight:
- 188 g.
Delivery:
2-4 weeks
Expected delivery: June 5, 2025
Description of Online Marketing to Investors
Examines the reasons for the very limited use of online technologies in corporate communications with investors and the sparse academic literature relating to online investor relations. The book then describes ways in which digital mechanisms can build transparent, mutually-beneficial and lasting relationships with investors.
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