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Online Place Branding
- Binding:
- Paperback
- Pages:
- 204
- Published:
- June 30, 2022
- Dimensions:
- 156x11x234 mm.
- Weight:
- 290 g.
Delivery:
1-2 weeks
Expected delivery: July 15, 2024
Description of Online Place Branding
Through an interdisciplinary methodological approach, this book examines both online institutional representations and public views of Hong Kong and place branding. The book provides insight into place identity and the actual perception of a place as received and experienced by stakeholders through the case study on Hong Kong.
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The book Online Place Branding can be found in the following categories:
- Business & Education > Economy & Finance
- Business & Education > Marketing
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