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Packaging the Presidency
- A History and Criticism of Presidential Campaign Advertising
- Binding:
- Paperback
- Pages:
- 608
- Published:
- September 11, 1996
- Edition:
- 3
- Dimensions:
- 203x132x41 mm.
- Weight:
- 658 g.
Delivery:
1-2 weeks
Expected delivery: March 6, 2025
Description of Packaging the Presidency
Packaging the Presidency, third edition, is Jamieson's updated study of history of presidential campaign advertising. It offers an examination and criticism of every presidential election from 1952 to 1992.
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