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Path to Purpose

- How to Use Cause Marketing to Build a More Meaningful and Profitable Brand

About Path to Purpose

Marketers and leaders recognise that developing an authentic purpose helps to build a stronger brand that attracts followers and collaborators, rather than just customers and consumers. In a world that needs solutions, people increasingly look towards businesses and their brands to help solve society's problems.

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  • Language:
  • English
  • ISBN:
  • 9780648087502
  • Binding:
  • Paperback
  • Pages:
  • 210
  • Published:
  • October 17, 2017
  • Dimensions:
  • 138x340x14 mm.
  • Weight:
  • 262 g.
Delivery: 1-2 weeks
Expected delivery: November 20, 2024

Description of Path to Purpose

Marketers and leaders recognise that developing an authentic purpose helps to build a stronger brand that attracts followers and collaborators, rather than just customers and consumers. In a world that needs solutions, people increasingly look towards businesses and their brands to help solve society's problems.

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