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Personal Branding in the Knowledge Economy

About Personal Branding in the Knowledge Economy

Personal Branding in the Knowledge Economy: The Inter-relationship between Corporate and Employee Brands aims to contribute to the academic debate about the marketization of individuals¿ knowledge, creativity, and personal images, alongside a growing interest in the whole area of branding in the networked economy based on knowledge.

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  • Language:
  • English
  • ISBN:
  • 9781032013367
  • Binding:
  • Hardback
  • Pages:
  • 168
  • Published:
  • August 29, 2022
  • Dimensions:
  • 152x229x0 mm.
  • Weight:
  • 403 g.
Delivery: 2-3 weeks
Expected delivery: January 10, 2025
Extended return policy to January 30, 2025
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Description of Personal Branding in the Knowledge Economy

Personal Branding in the Knowledge Economy: The Inter-relationship between Corporate and Employee Brands aims to contribute to the academic debate about the marketization of individuals¿ knowledge, creativity, and personal images, alongside a growing interest in the whole area of branding in the networked economy based on knowledge.

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