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Persuasive Communication, Third Edition
- Binding:
- Paperback
- Pages:
- 383
- Published:
- September 29, 2016
- Edition:
- 3
- Dimensions:
- 228x156x19 mm.
- Weight:
- 544 g.
Delivery:
2-4 weeks
Expected delivery: December 12, 2024
Description of Persuasive Communication, Third Edition
Providing an accessible integration of theory and research methods, this text prepares students to critically analyze persuasive appeals and to design effective messages and campaigns.
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