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Persuasive Messages
- The Process of Influence
- Binding:
- Paperback
- Pages:
- 290
- Published:
- December 18, 2007
- Dimensions:
- 171x245x21 mm.
- Weight:
- 500 g.
Delivery:
2-4 weeks
Expected delivery: October 24, 2024
About William (University of Missouri-Columbia Benoit
View all books by William (University of Missouri-Columbia BenoitDescription of Persuasive Messages
Designed to help students become more successful persuaders, Persuasive Messages offers practical advice on refining purpose, understanding audience, and designing a persuasive message. This textbook combines theory and practice, adopting a cognitive approach to understanding the persuasion process.
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