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Place Branding through Phases of the Image
- Balancing Image and Substance
- Binding:
- Paperback
- Pages:
- 185
- Published:
- August 6, 2014
- Edition:
- 12014
- Dimensions:
- 140x216x11 mm.
- Weight:
- 2631 g.
Delivery:
1-2 weeks
Expected delivery: August 29, 2025
Description of Place Branding through Phases of the Image
As places face increased competition for human and capital resources, public managers turn toward corporate-like governance strategies and branding practices to shape places and organizations.
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