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Play Bigger
- How Rebels and Innovators Create New Categories and Dominate Markets
- Binding:
- Paperback
- Pages:
- 272
- Published:
- June 13, 2016
- Dimensions:
- 151x227x21 mm.
- Weight:
- 338 g.
In stock
Delivery:
3-5 business days
Expected delivery: January 1, 2025
Description of Play Bigger
The how-to playbook for start-ups and established companies on how to define a new category, develop it and then dominate it over time.
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