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Policy and Marketing Strategies for Digital Media

part of the Routledge Studies in New Media and Cyberculture series

Policy and Marketing Strategies for Digital Media
About Policy and Marketing Strategies for Digital Media

With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range of media, including digital television, IPTV, mobile TV, and OTT TV.

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  • Language:
  • English
  • ISBN:
  • 9781138305946
  • Binding:
  • Paperback
  • Pages:
  • 312
  • Published:
  • June 15, 2017
  • Dimensions:
  • 229x192x23 mm.
  • Weight:
  • 488 g.
Delivery: 1-2 weeks
Expected delivery: December 11, 2024

Description of Policy and Marketing Strategies for Digital Media

With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range of media, including digital television, IPTV, mobile TV, and OTT TV.

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