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Political Branding Strategies
- Campaigning and Governing in Australian Politics
- Binding:
- Hardback
- Pages:
- 146
- Published:
- December 2, 2015
- Edition:
- 12015
- Dimensions:
- 147x225x21 mm.
- Weight:
- 344 g.
Delivery:
2-3 weeks
Expected delivery: December 14, 2024
Description of Political Branding Strategies
Political Branding Strategies tells the story of branding by the Australian Labor Party across seven years and three brands - Kevin07, The Real Julia and that of the party. Employing a new framework to understand and evaluate branding, the book offers lessons for practitioners, researchers and citizens in democracies everywhere.
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