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Political Branding Strategies

- Campaigning and Governing in Australian Politics

About Political Branding Strategies

Political Branding Strategies tells the story of branding by the Australian Labor Party across seven years and three brands - Kevin07, The Real Julia and that of the party. Employing a new framework to understand and evaluate branding, the book offers lessons for practitioners, researchers and citizens in democracies everywhere.

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  • Language:
  • English
  • ISBN:
  • 9781137580283
  • Binding:
  • Hardback
  • Pages:
  • 146
  • Published:
  • December 2, 2015
  • Edition:
  • 12015
  • Dimensions:
  • 147x225x21 mm.
  • Weight:
  • 344 g.
Delivery: 2-3 weeks
Expected delivery: November 28, 2024

Description of Political Branding Strategies

Political Branding Strategies tells the story of branding by the Australian Labor Party across seven years and three brands - Kevin07, The Real Julia and that of the party. Employing a new framework to understand and evaluate branding, the book offers lessons for practitioners, researchers and citizens in democracies everywhere.

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