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Political Marketing Alchemy
- The State of Opinion Research
- Binding:
- Hardback
- Pages:
- 101
- Published:
- August 17, 2020
- Edition:
- 12021
- Dimensions:
- 148x210x0 mm.
- Weight:
- 454 g.
Delivery:
2-4 weeks
Expected delivery: December 5, 2024
Description of Political Marketing Alchemy
The aim of this book is to examine the status of market intelligence in practice and how changes in its different contributing streams-media polling, commercial public opinion research and political polling-are pushing market intelligence into a new phase of development.
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