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Political Marketing Game

About Political Marketing Game

The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.

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  • Language:
  • English
  • ISBN:
  • 9781349359448
  • Binding:
  • Paperback
  • Pages:
  • 259
  • Published:
  • December 31, 2010
  • Edition:
  • 12011
  • Weight:
  • 350 g.
Delivery: 1-2 weeks
Expected delivery: November 28, 2024

Description of Political Marketing Game

The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.

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