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The Political Marketing Game
- Binding:
- Hardback
- Pages:
- 259
- Published:
- March 28, 2011
- Dimensions:
- 144x217x24 mm.
- Weight:
- 436 g.
Delivery:
2-3 weeks
Expected delivery: December 4, 2024
Description of The Political Marketing Game
The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.
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