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Popular Music as Promotion

- Music and Branding in the Digital Age

About Popular Music as Promotion

'Business-as-usual' has been transformed across the music industries in the post-CD age. Against widespread hype about the purported decline of the major music labels, this book provides a critique of the ways these companies have successfully adapted to digital challenges and what is at stake for music makers and for culture.

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  • Language:
  • English
  • ISBN:
  • 9780745692210
  • Binding:
  • Hardback
  • Pages:
  • 216
  • Published:
  • November 24, 2016
  • Dimensions:
  • 152x231x25 mm.
  • Weight:
  • 386 g.
Delivery: 2-4 weeks
Expected delivery: December 12, 2024

Description of Popular Music as Promotion

'Business-as-usual' has been transformed across the music industries in the post-CD age. Against widespread hype about the purported decline of the major music labels, this book provides a critique of the ways these companies have successfully adapted to digital challenges and what is at stake for music makers and for culture.

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