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Popular Music as Promotion
- Music and Branding in the Digital Age
- Binding:
- Hardback
- Pages:
- 216
- Published:
- November 24, 2016
- Dimensions:
- 152x231x25 mm.
- Weight:
- 386 g.
Delivery:
2-4 weeks
Expected delivery: January 25, 2025
Extended return policy to January 30, 2025
Description of Popular Music as Promotion
'Business-as-usual' has been transformed across the music industries in the post-CD age. Against widespread hype about the purported decline of the major music labels, this book provides a critique of the ways these companies have successfully adapted to digital challenges and what is at stake for music makers and for culture.
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