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Positioning Theory and Strategic Communication

- A new approach to public relations research and practice

About Positioning Theory and Strategic Communication

This book presents a new framework for intentional strategic positioning in public relations. It is a significant move away from the symmetrical communication ideas that have dominated public relations thinking for several decades. Whilst positioning is not something new in public relations, this book is the first to explicate what it involves, how it works and how to do it.

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  • Language:
  • English
  • ISBN:
  • 9781138497368
  • Binding:
  • Paperback
  • Pages:
  • 228
  • Published:
  • April 2, 2018
  • Dimensions:
  • 232x156x19 mm.
  • Weight:
  • 384 g.
Delivery: 1-2 weeks
Expected delivery: November 24, 2024

Description of Positioning Theory and Strategic Communication

This book presents a new framework for intentional strategic positioning in public relations. It is a significant move away from the symmetrical communication ideas that have dominated public relations thinking for several decades. Whilst positioning is not something new in public relations, this book is the first to explicate what it involves, how it works and how to do it.

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