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Postmodern Consumer Research
- The Study of Consumption as Text
part of the Association for Consumer Research series
- Binding:
- Paperback
- Pages:
- 152
- Published:
- September 10, 1992
- Dimensions:
- 216x140x9 mm.
- Weight:
- 230 g.
Delivery:
1-2 weeks
Expected delivery: November 17, 2024
Description of Postmodern Consumer Research
Examines the philosophies and methods of consumer research both objectively and subjectively. This title presents philosophical concepts regarding the origin and content of knowledge relevant to consumer-behaviour phenomena.
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