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Praferenzmessung in Industriellen Verhandlungen
part of the Business-to-Business-Marketing series
- Binding:
- Paperback
- Pages:
- 256
- Published:
- June 26, 2007
- Edition:
- 2007
- Dimensions:
- 210x148x15 mm.
- Weight:
- 331 g.
Delivery:
1-2 weeks
Expected delivery: October 18, 2024
Description of Praferenzmessung in Industriellen Verhandlungen
Uta Herbst entwickelt ein Verfahren zur simultanen Messung der Präferenzarten in Verhandlungen und überprüft dieses im Rahmen einer Verhandlungssimulation. Aus der entscheidungsorientierten Perspektive leitet sie Management-Implikationen für eine systematische Verhandlungssteuerung in der Praxis ab.
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