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Preismanagement in Kreditinstituten
- Ein Integrierter Ansatz
part of the Gabler Edition Wissenschaft series
- Binding:
- Paperback
- Pages:
- 306
- Published:
- December 9, 1998
- Edition:
- 1998
- Dimensions:
- 152x229x18 mm.
- Weight:
- 440 g.
Delivery:
1-2 weeks
Expected delivery: November 28, 2024
Description of Preismanagement in Kreditinstituten
Grundlage strategischer Preisentscheidungen sind detaillierte Informationen über interne Produktkosten, Kundenpräferenzen und Konkurrentenverhalten. Die Autorin integriert in ihrem Ansatz die bislang isoliert betriebene Analyse der genannten Determinanten.
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